The 10th Salon of Excellence in Florence for Pitti Uomo 94

SALON OF EXCELLENCE

10th edition

featuring

THE NEW SARTORIAL THREAD

presented by

Lanificio Fratelli Cerruti

FLORENCE - 94th PITTI IMMAGINE UOMO

JUNE 12, 2018

Palazzo Capponi Vettori - Lungarno Guicciardini 1

NEW SARTORIAL THREAD competition, created by LANIFICIO CERRUTI and DeGORSI Luxury Consulting, awards GENNARO ANNUNZIATA of Sartoria CHIAIA, as the finest young tailor in the 2018 global edition of this esteemed challenge for talented tailors of the new generation.

On June 12th, at the sumptuous setting of Palazzo Capponi Vettori in Florence, under the auspices of PITTI UOMO, Salon of Excellence and Fashion Frames were officially opened by Alex Dordevic, chairman and Cris Egger, co-chair of the event. They underlined the importance of talented artisans for the fashion system and PITTI as the platform for nurturing young generation of talents.

At the award ceremony, members of the New Sartorial Thread jury (acclaimed author Bernhard Roetzel, Antonio Panico - master tailor of historic Neapolitan Sartoria Panico and Umberto Paccotto of Lanificio Cerruti, awarded GENNARO ANNUNZIATA of SARTORIA CHIAIA from Naples,  as the winner of 2018 edition and proud bearer of the New Sartorial Thread title.

Additionally, the jury awarded Best in Style 2018 to Sartoria Fabio Sodano from Naples, Best in Craftsmanship 2018 to Julian and Charles de Luca of Stark & Sons from Paris, while the special iTravel award of Lanificio Cerruti was presented by Alessandro Botre of Arbiter magazine, to tailor Vincenzo Cuomo of Sartoria Cuomo from Naples, for the best interpretation of unique features fo this amazing cloth, exclusively created by Lanificio Cerruti.

Following the conference part, moderated by Fabiana Giacomotti from La Sapienza university of Rome, where important aspects of eco-sustainability of fashion  was  discussed with Mario dell Oglio, president of Buyers chamber of Italy, Francesco Pignatelli creative director of Carlo Pignatelli, VIP guests and media met participants of Masters of Craftsmanship.

This special segment of the event, promotes established artisans and emerging brands with paramount attention to craftsmanship of their handmade products. It featured some of the finest shirtmakers in the world: bespoke artisan Alessandro Siniscalchi of Maison Siniscalchi of Milan presented in cooperation with DeGorsi, a new line of collarless linen shirts called Urban Safari, while esteemed shirtmaker MAROL from Bologna, led by ever so elegant Bo Yang, showcased their vision of excellence in craftsmanship with full display of their shirt models in silk, linen and cotton.

Emerging brands segment featured uniquely bold concept of bespoke luggage by UGLYS, Naples that allows clients to create online a bespoke bag to their liking. The exclusive bespoke shoemaking was superbly showcased by Calzaturificio DUCAL of Florence, who displayed their latest selection of monk straps, in particular model Mr.Bateman inspired by the 80s styles and co-created with DeGorsi, in the finest lizard leathers and sublime color combinations. 

The accessories segment was covered by young and talented Minardi brand, showcasing very original ties, braces and even Iphone covers created with Lanificio Cerruti fabrics.  As a cherry on top, Fabio Attanasio of the Bespoke Dudes Eyewear, showed its newest range of handmade sunglasses, appreciated by style aficionados worldwide.

As noted previously by Raffaello Napoleone, CEO of PITTI IMMAGINE, the Salon of Excellence proved itself once again as an important appointment for all those who appreciate excellence in craftsmanship during the PITTI UOMO.

HAIR/MAKE UP: HM make up ITALY

PHOTO: I TRANCHESE photography

Nicoletta Curradi